Lyndon Rive, CEO of Solarcity, America’s largest solar provider, says his company is doing the impossible: taking on the utility companies and making the price of solar affordable for the common person.

Rive and his brother, Peter Rive, founded Solarcity in 2006 along with their cousin Elon Musk, founder of PayPal and Tesla Motors. The California-based company currently employs 7,000 Americans and is hiring 200 to 400 a week across the country, Rive says. “Solarcity is doubling in size every year,” he says. “Every three minutes, another household becomes a Solarcity customer.”

Solarcity’s business model of no money down, free installation and free equipment has made going solar more affordable for the average person, says Richard Love, the company’s field energy consultant in Westchester. “Solarcity makes the process easy with concierge service and friendly, knowledgeable employees,” he says. “It also gives customers a warranty on the life of the system and various incentives.”

For more info on increasing the energy efficiency of a home or business through solar power, contact Richard Love at [email protected] or 914.262.9636, or visit Solarcity.com.